Bieber was 12 years old when he entered a local singing competition in Stratford, Ontario, placing in second.[3] He taught himself how to play the piano, drums, guitar, and trumpet.[14] In late 2007 Justin and his mother began posting videos on YouTube[15] so that his family and friends that could not attend his performances would be able to view them, posting his cover versions of songs.[15] He was soon approached by a Toronto-based company called Rapid Discovery Media, who assisted him in running his YouTube and MySpace accounts, producing, editing and promoting his videos.[16] After posting his rendition of Chris Brown's "With You", Brown personally called Bieber and congratulated him on his YouTube recognition.[16]
Scooter Braun,[15] a former marketing executive of So So Def, discovered his videos, and flew Bieber to Atlanta, Georgia, where he met with R&B singer/songwriter Usher.[15] A week later Bieber had the opportunity to sing for Usher[17] who immediately became greatly interested, giving him an audition with Antonio L.A. Reid at Island Records who signed him to Island Records in October 2008.[15] Justin Timberlake was reportedly in the running to sign Bieber, but he eventually signed with Usher.[18] ;]*
Scooter Braun,[15] a former marketing executive of So So Def, discovered his videos, and flew Bieber to Atlanta, Georgia, where he met with R&B singer/songwriter Usher.[15] A week later Bieber had the opportunity to sing for Usher[17] who immediately became greatly interested, giving him an audition with Antonio L.A. Reid at Island Records who signed him to Island Records in October 2008.[15] Justin Timberlake was reportedly in the running to sign Bieber, but he eventually signed with Usher.[18] ;]*
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